Professional Summary
I have over 10 years solid experience in the fields of marketing and communication.
I am a highly detail-oriented, creative, flexible, confident and a natural problem solver who constantly seeks to understand current and future market trends. I thrive on continuous learning, digital transformation and brand building. I have the innate ability to strategically plan, develop and execute online and offline marketing campaigns with growth as the main goal.
Education
2021 | Digital Marketing
Certificate
University of Cape Town
2015 | Marketing Management
Bachelor of Technology
University of Johannesburg
2012 | Marketing
National Diploma
University of Johannesburg
Experience
Shell Downstream South Africa
2023 – Current
Brand and Communications manager
Bryanston
UD Trucks Southern Africa
2021 – 2023
Marketing and Communications manager
Pretoria
Daimler Trucks & Buses Southern Africa
2017 – 2021
Marketing Coordinator
Centurion
Hogan Lovells
2016-2017
Digital Marketing Administrator
Sandton
TE Trade Events
2014-2015
Marketing Administrator
Randburg
ABSA Student Bureau
2013-2014
Internal Student Sales Consultant
Braamfontein
Responsible to oversee comprehensive brand management by implementing brand preference strategies, and enhancing Shell’s overall positioning. This involves staying updated on audience needs and perceptions, monitoring brand performance, and ensuring brand compliance. Additionally, I lead the development and delivery of annual content strategies and campaigns.
Responsible for developing, implementing, monitoring and evaluating the marketing communication strategy for advertisements, promotions, events, public relations as well as leading creative designs and collateral to support the marketing objectives. Hiring, training and managing marketing and support teams.
Responsible for planning, developing and implementing integrated marketing and communication strategies for campaigns, that enhance the brand, engages customers and supports business goals. This is done using tactics that include above, below and through-the-line approaches, together with the internal stakeholders and external agencies.
Responsible for updating the website and ensuring that the correct CI and tone of voice were applied. Managed and updated the CRM tool on a regular basis. Provided marketing support to global business units by creating, formatting, and sending out various e-marketing campaigns and providing report on performance.
Responsible for promoting upcoming events and enticing customers to register for the events via email, sms, website and social media. Responsible for collating marketing information from exhibitors, creating marketing briefs and working closely with the designer to create exciting and inviting marketing material.
Responsible for capturing student cheque accounts, credit card accounts and study loan applications and ensuring that the records are filed correctly. Conducting telesales to promote ABSA Student Products and managing the front desk from time to time.
GET IN TOUCH
I am always available for side collaborations and talks. If you want to chat about marketing, design, books, wine, or anything else, don’t hesitate in reaching out.
REFERENCES
Available upon request
Palisa 